Released On 26 October 2026
Jill's blog: The Action of Belief
Why belief needs action and how habits shape your money mindset
When I was in my early 20’s I read The Secret. It was all the rage at the time and being the kind of person who was interested in mindset and the human experience I thought I’d give it a go. I wasn’t a fan.
I had previously read other books which talk about the power of belief and the way thinking works, but where I felt The Secret fell short was in that it gave you the impression that all you needed to do to get what you want is believe. And if you didn’t get what you want it’s because you didn’t believe it enough. This was a very dangerous message to be spreading.
Belief is important. It’s the foundation for direction and change. It can be what sets you down a path and focuses you to stick with it. But that’s not all you need. The thing about belief is that it requires action. It requires deliberate thoughts, deliberate choices, deliberate actions that then become habits and behaviours. It’s these habits and behaviours that help turn belief into reality.
I’ve recently expanded my career focus to include Financial Mindset Coaching. I’ve done this for a few reasons; working in marketing for a financial services firm that puts an emphasis on providing financial education for everyone has highlighted the gap in this knowledge for the everyday person. It’s also made me very curious about the psychology that sits behind money. Why people are how they are with their finances and what made them that way. The other reason I’ve moved in this direction is because I find people deeply interesting, and it surprises me how many of us don’t actually understand ourselves. I believe this is partly because many of us aren’t taught HOW to think. We’re taught WHAT to think.
When it comes to financial mindset coaching, I’m walking people down the path of their own thoughts. Along the way I ask questions around those thoughts, and we work together to find a different thought process. This leads to different actions, habit and behaviours, which can lead to a different financial outcome. But how does this link back to belief?
If you have an unhelpful belief about money or anything else, you can change it. You can adjust what you believe about yourself, about the world, about what’s possible and find a new one that serves you better. Once you have that new belief, everything that follows changes. Not magically or in one go. Not without roadblock along the way. But with intention, effort and presence of mind you can redirect yourself. It just takes work.
I’ll end this blog with a quote by Chinese philosopher Laozi which has become a focus in my coaching work:
“Watch your thoughts, they become your words;
watch your words, they become your actions;
watch your actions, they become your habits;
watch your habits, they become your character;
watch your character, it becomes your destiny.”
Originally from New York, Jill has been in London long enough for her to truly feel like this is home. A feeling she is grateful to have and to share with her two growing boys. On the day to day, other than being a Mom, Jill is a lover of knowledge, creativity and communication. She’s currently the Head of Marketing at a growing financial services firm and recently became certified as a Financial Mindset Coach, which is something she feels particularly passionate about.




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